If you have a large catalogue of products, managing related products can take a lot of time. Many Magento store owners wonder if adding related products in bulk is possible so that each product doesn’t have to be added individually.
Magento 2 related products keep you at the top of the business, allowing you to improve your customers’ shopping experience and boost sales. Additionally, they increase the average order value and encourage customers to make more purchases.
Properly managing Magento related products can lead to outstanding results. If you face challenges while creating Magento 2-related product rules, continue to read. Here, we will cover the best practices that deliver maximum results.
About Magento 2 Related Products
Magento related products allow you to add additional items to a product page to provide an alternative option to the whole product.
Similar to cross-selling and up-selling, related products do not need to be more expensive or unrelated to the original product.
Product relationships are usually established by similar features, such as the same category or frequently viewed or bought products.
Read More: Reasons Why You Should Choose Magento for Ecommerce
Best Practices to Add Related Product Rules in Magento 2
- Go to Catalog > Products.
- If you wish to add product recommendations to specific products, select them.
- You can find the Related Products, upsells, and Cross-sells sections when you scroll down.
- Select the ‘Add Related Products’ option.
- Choose the products that relate to the current product.
- Then click ‘Add Selected Products. ‘
- Drag-and-drop can be used to organize related products. By sorting them, removing them, or rearranging them.
- Ensure that the product is saved and check the storefront for any changes.
Note: Products are displayed according to their order in Magento’s backend.
6 Steps to Automatically Add Related Products in Magento
Add Magento 2-related products with a few clicks. However, manually adding more than a few products becomes tedious. You spend a great deal of time moving from one product page to another.
Therefore, you should incorporate auto-related products into your product relations management.
By using them, you can include a wide range of products simultaneously and combine many related products into one block.
Magento automatically adds related products:
Step #1:
Navigate to Marketing > Automatic Related Products > Rules and create a new rule.
Step #2:
Provide general rule information such as:
- Rule Name: Specify a rule name. You’ll see the rule name on the Manage Rules Page. It’s a mandatory field, so the system will give you an error message if it’s blank.
- Status: Select “Active” to activate the rule.
- Object Views: Select a store view for which the rule should be applied. It is possible to make multiple selections.
- Groups: Select the customers to whom the rule applies. Additionally, you can choose different customer groups.
- From: Indicate the date the rule will be implemented for the product.
- To: Indicate the end date of the rule applicable to the product page.
- Priority: Indicate the rule’s priority. A number lower than one indicates a higher priority.
Step #3:
Select where and when Magento will display related products.
In addition to selecting multiple positions, different conditions might cause blocks to appear on product, category, and CMS pages.
Step #4.
Identify which products will be included in the related products block.
These products can be discounted or new products with specific attributes. This works with any product attribute.
Step #5.
Make sure the Magento related products are displayed in the right mode. By showing these blocks, you can see who bought this and who viewed that.
Lastly, we reach the final step, where the front end displays products that meet the rule conditions.
Step #6:
There is a place here where you specify the location to display related products on the product page:
- Above the Content: An auto-related product block displays above the content.
- Below Content: Displays auto-related products under the product page content.
- Floating Left Bar: Under the Content block, you will find a block that displays auto-related products.
- Right Bar Floating: This option shows the auto-related products below the main content.
- Product Tab: Display Related Products under the Native tab.
- Replace Related Products: This block will replace Magento’s previous Related Products section.
- Replace Upsell Products: The Upsell Products block will be replaced with Related Products.
- Prior to native Related Products: In Magento, the Auto Related Products block appears above the native Related Products block.
- Following native Related products: An auto-related product block displays beneath the Magento Related Products.
- Before Upsell Products: Automatically related products are displayed above Magento’s Related Products block.
- After Upsell Products: Magento’s Related Product Block is replaced by the Auto Related Product Block.
- Snippet: The following command will display auto-related products according to Widget, Page, and Template.
Rule Priority: Things to know for product-related rules in Magento 2
The system can trigger several active rules each time related products, upsells, and cross-sells are displayed.
Depending on the priority of each rule, the products will appear in different orders.
In the value field, any whole number can be entered, with the highest priority given to the value.
Product relations rules may include no more than 20 product IDs, as defined by the Result Limit.
The Real Limit is calculated by combining the Result Limit value with the Configurable Maximum based on the particular rule-based promotion and the number of matching products displayed.
[Result Limit] + [Configurable Maximum] = [Real Limit]
Take the example of three rules prioritising 1, 2, and 3.
- The response for Rule 1 has two matching products, Rule 2 has six matching products, and Rule 3 has 20 matching products.
- A maximum number of six products is specified in the configuration for the Related Products List.
Recommended Reading: Understanding Magento 2’s Architecture: A Simple Yet Complete Guide
Benefits of Using Magento 2 Automatic Related Products Rules Extension
- Effort-saving: Magento 2 reduces the time it takes to automate cross-selling, upselling, and related products. Additionally, it’s incredibly convenient for customers since they don’t have to waste time searching for similar products.
- Boost Store Revenue: Customers can purchase hot items automatically, increasing revenue through additional purchases.
- Reach your goals: Make multiple rules that can be adjusted based on your current goals, enabling you to adapt your strategy.
- Enhanced Cross-Selling: With automatic related products rule extensions, you can set rules based on various variables, such as the product’s attributes, categories, and customers.
In this way, you can intelligently recommend similar products, boosting the chances of cross-selling.
Read More: How to Create and Use Plugins in Magento 2
Best ways to optimize related products in Magento 2
1. Performing A/B tests
Analyze the effects of different rule configurations by A/B testing.
As a result, you can identify which strategies are most effective. To maximize conversions, test different rule configurations.
2. Utilizing cross-sells and up-sells
Enhance average order value by strategically using cross-sells across different pages.
Increase customer satisfaction by offering higher-end versions of the same product.
3. Prioritizing rules
Put rules in priority order. In addition, it allows you to display the most significant products first.
Whenever conflicts between two rules apply to the same product, use the rule priority method to resolve them.
4. Segmenting customers
Segment your customers to create targeted rules tailored to their specific needs.
Establish rules based on customers’ behavior, purchase histories, and other relevant characteristics.
5. Performance analysis
Identify areas of improvement for each rule through continuous analysis.
Analyze Magento analytics for information on products that promote conversions. Adjust rules based on these results.
Conclusion
Magento 2 makes it easy to add related products to improve your customers’ shopping experience.
Magento 2 Related Products Rules allows you to display relevant products to improve conversions.
The Magento 2 Automatic Related Products extension suggests more relevant products to customers as they shop, increasing revenue. Hopefully, you now understand how to configure Magento 2’s Related Product Rules.
