Driving Growth with Magento: Key Development Trends to Implement in 2023

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The number of Magento 1 and 2 online stores has reached approximately 267000 and is expected to increase in the coming years. With Adobe Commerce, enterprises of all sizes can develop scalable & robust eCommerce websites that can withstand the demands of the ever-changing eCommerce industry.

For entrepreneurs interested in launching themselves online, this is one of the most sought-after frameworks. The key to staying ahead of the competition is to adopt new trends to stay on top.

Adopting new Magento trends is one of the quickest and easiest ways to stay relevant within your industry and give your business a stronger position in the market. Relying on Magento Development Services provider, you can always expect to invest in the promising growth of your eCommerce development. Here are the top Adobe Commerce trends to watch in 2023 that can help business owners create a result-oriented strategy.

Top Magento Development Trends 2023

Taking advantage of these trends can help your business remain competitive, improve the online experience for your customers, and gain valuable insight into them. This article discusses the top 10 Magento development trends for 2023 and analyses how each trend contributes to the growth of a business.

Smart Voice Search

The future of eCommerce is voice search for a reason. A worldwide percentage of 27% uses mobile voice search.

A Magento development trend is expected to be the best trend in 2023 that will improve businesses’ growth exponentially, help them reach new heights, and take their businesses to the next level.

Consumer behavior has changed over the past few years; more consumers are choosing voice searches over typing, leading to more voice search-driven purchases. With voice search-enabled Adobe Commerce stores, you can beat your competition.

AI & VR

Several AI extensions are available for Magento eCommerce stores, which can help users create some wonderful features in their shopping carts. While the industry is still evolving into a digitally driven industry, Artificial Intelligence, and Virtual Reality are set to dominate the industry for some time.

Artificial intelligence and virtual reality are changing technology constantly. Consumer behavior is used to make product recommendations designed to increase conversions and innovate the shopping experience.

Mobile Payment in E-commerce

E-commerce networks are evolving and adding many payment methods. Transaction technologies and payment gateway methods have become safer, faster, and more reliable. In recent years, this payment method has gained popularity as it offers high protection and speed on mobile devices. Among the many payment processors Magento’s web development software supported are PayPal, Paytm, Net Banking, credit cards, and debit cards.

Live Video Streaming

Using images to market your products is so old! However, videos displaying your product’s specifications and features are increasingly popular in developing eCommerce websites.
As a result of its popularity, it has also become one of the most useful Magento development trends.

Considering this Magento trend, your online store can now have live videos to engage users and attract new customers. With live video streaming, users have real-time opportunities to interact with each other.

Push Notifications

Incorporating this trend lets you update your customers on your new offerings and announcements. Even when a user is not browsing the site, these short messages or alerts are sent to their device.

User push notifications alert them to important events and grab their attention. Besides enabling businesses to reach different users, it allows them to deliver real-time information.

Push notification systems should be designed and implemented responsibly, considering the user’s experience.

Social Media Marketing

The use of social media in retail is a powerful tool that retail businesses can use to drive success through their marketing plans. With the help of social media, brands can communicate more seamlessly with their customers and humanize themselves in the process. Magento development trends in 2023 will focus heavily on social media marketing, which will help the company gain significant brand awareness.

Magento PWAs

Using a PWA website will allow your revenue to increase by 20% and your checkout abandonment rate to decrease by 95%. Adobe Commerce recently released a new update, which added Magento PWA studio to its product line.

The tools can turn Magento 2 stores into PWAs (progressive web apps). Progressive apps will stay in 2023, a Magento web development trend to embrace. The stats show nearly 1,003 live websites utilizing Magento PWA studio. Therefore, progressive web apps are ideal for helping online businesses grow their sales through PWAs.

Chatbots

One of the trends that e-commerce businesses are embracing is chatbots. As Artificial Intelligence (AI) advances, chatbots can now anticipate consumers’ needs. Using historical data on the customer’s purchase history, businesses can determine how consumers buy and how they behave.

With Magento, you can create an AI-powered and user-friendly real-time help bot for your customers.

Integration with Marketplaces and Social Commerce:

The Magento store will increasingly integrate marketplaces and social commerce platforms in 2023 to reach more customers. The ability to integrate with Amazon, eBay, and brands gain visibility seamlessly through social media networks, simplify the management of your product listings, and increase traffic and sales through these platforms’ large customer bases and targeted advertising options.

Enhanced Security and Compliance

As cybersecurity concerns and privacy regulations grow, Magento developers in 2023 will need to develop security features that are robust and compliant. These trends include GDPR and CCPA data protection laws and advanced security protocols. Data security and compliance cannot be overstated for protecting sensitive data, establishing customer trust, and reducing the risk of data breaches.

Visual Search

It is also predicted that visual search will become a prominent Magento trend in 2023, following the voice search trend. Through visual search, users can conduct online searches using real-world images. The preference for visual search is about 62% among millennials. Despite being relatively new to eCommerce, we predict this search functionality will become popular in the coming years.

Conclusion

With more and more stores being built daily, eCommerce is becoming more and more of a battleground day by day. As far as the technology is concerned, Adobe Commerce would be one of those that would enable you to attain your desired outcome. You will be able to build a stronger brand by following the right Magento development trends in 2023 and harnessing the power of online commerce. By going for time to time Magento upgrade service is your best bet to take your online store to new heights of success.

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Dhiren is Digital Marketing Manager and also Magento Support and Solutions Provider at Rock Technolabs. He is passionate about anything related to Digital Marketing. He is passionate about using the power of search to help local businesses succeed.

4 Comments

  1. Sophia Brown says:

    Excellent article!! According to me person who are running eCommerce business must read this article, for growth of their business in futures. Here I would like to more information that may help more:
    1. Voice Commerce.
    2. Blockchain for Authentication and Supply Chain.
    3. Chatbots for Customer Service.
    4. Sustainable eCommerce Features.
    5. User-Generated Content Integration.
    So this was all I want to say. Hope this information add importance to your article. On a personal note, not every business owners have technical knowledge so they can face problems in developing website. But no need to worry you can look out for eCommerce website development company in India, mentioning “Alakmalak Technologies” as they have developed my site, and they are very good and affordable.

    1. Dhiren says:

      Thank you for your interest we will email you for the further process.

  2. Julia Davis says:

    It was such a great article which was on magento development. I would like to add some easy points which are as follows:
    1.Progressive Web Apps (PWAs)
    2.Headless Commerce
    3.Microservices Architecture
    4.AI and Machine Learning
    5.Voice Commerce
    6.Enhanced Security
    7.Omnichannel Commerce
    8.Sustainability and Green Commerce
    9.Mobile-First Design
    These are some points which I wanted to include in your article. Readers, If you want to develop your magento website, you can visit an IT company like Alakmalak technologies. They have 17+ years of experience in this field.

    1. Dhiren says:

      Thank you for your interest we will email you for the further process.

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